Activision Blizzard Esports
Call of Duty: Warzone
Product Manager
The Launch of WSOW
The initial launch of the WSOW focused on program communication and participant funnel.
Qualifier Tournaments
With 4 key Qualifier opportunities, feature development included a participant funnel highlighting tournament details and sign ups.
Team Captains
Unique team captain format required an evolution of components to track draft pool, draft picks, team results and standings.
Multi Channel Viewing Experience
Live video player featured a channel switcher between all 5 captains and hero feed for the user to switch between main feeds while earning viewership incentives.
2nd year of WSOW
From initial product launch, feature development focused on scaling support for the number of events offered moving away from stacked cards to swim lanes.
How to Compete
With the first ever in-game playlist to qualifier stage, the addition of a “How to Compete” block boosted user sign ups from our site to the competition platform to 100K+ user sign ups. Followed by 500K+ user sign ups in 2023 for Stage 1.
Tournaments
Feature development also focused on support multi-competition formats moving from captain/draft focus to open trios squad format.
Standings
The revision of the standings components and remapping of the platform API to support the move from captains to trios.
3rd Year of WSOW
Revisions for year 3 focused on the addition of a full second stage to the program and expanded region qualifiers.
Results Tracker
Results Tracker page displayed full event results and the progress of a participant from in-game open to Stage 1 to Global Finals. We learned this tool was most valuable for users for the season.
Expanded Region Qualifiers
Unique sign up block allowed for clear region representation.
Standings API
API updates to add real-time game data to our standings and results pages.
