Call of Duty League

The Call of Duty League is the official 4v4 competitive league for Call of Duty with 12 teams across North America competing in a hybrid LAN/online format across multiple majors.

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Company

Activision Blizzard Esports

Game

Call of Duty (Multiplayer)

Role

Product Manager, Digital Asset Coordinator

Objective

As the digital extension for the Call of Duty League product, our objective is to connect our fans to the league through activations, programs, and digital features.

Role

My role for CDL has grown through the years to develop supporting site graphics, site operations, web and campaign pages, developing product requirements for web features and owning the Viewership Rewards program end to end for multiple seasons.

Key Highlights

The Viewership Reward program provided key user insights into viewing data between different streaming platforms and retention.
From initial launch of the CDL website we quickly solved the needs of promotional content lifespan on our main home page.
In the first year of the CDL, I quickly developed a bracket system on site to support our Playoffs/Championship progress. This turned into a component feature for the seasons to come.

augustine.madriaga@gmail.com

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